Gold or diamond- which one is better?- 200 shocking truths

Gold or diamond- which one is better?- 200 shocking truths

Jewelry is a woman’s favorites’. If you don’t want to bang your head with what to gift your woman; just give her a pair of earrings or ring or bangles or anklet or any other jewelry piece. She would definitely be happy (whether or not she likes the design but she will definitely appreciate the efforts and the feel that you are spending on her).

Now, there is some huge amount of money you put in while buying jewelry.  And while you are spending on something, you generally have a tendency to ask yourself whether it is actually such a worth for?  Whether I should look for some alternative arrangement where I can resale it in future if required?

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Those eye catching yellow metal bangles and those sparking shiny diamonds in the earrings are bound to catch your attention (especially if you are a woman). No matter how logically and rationally you think; you feel like owning, wearing and flaunting them in the first instance.

And, with the kind of price tag hanging to them, you feel like asking yourself who is better- gold or diamond as an investment option? Let us go through this article to help in clearing the dilemma which has been there since long- gold or diamond.

Gold has been regarded as a precious metal in many countries of the world. In some culture, it is considered as truly timeless and has been used as an investment option from thousands of years. Elders have always said to invest in gold since it is a smart investment option. Gold has been popular since thousands of years unlike diamond. Gold has been linked with rarity, prosperity, dependence, belief and value since the earliest of times known to civilizations.

One of the great reason as to why you should invest in gold is because of the liquidity option attached to it since market for gold is generally fairly liquid. You can buy and sell it online or offline from any part of the world since it is traded on all major global exchanges of the world.

It is very easy to sell gold since information about the daily price is readily available to the public. There is transparency with the pricing of gold (as present it is decided by the market), is dependent upon the carat and is universal throughout the world.  Gold is still used as a currency in many parts of the world.

If you want to sell gold jewelery in the market, it is easy as there are many buyers (unless and until the gold piece is very large).

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The sentiments of the stock market is majorly tracked by how the price of gold is fluctuating and whenever; there seems to be a slightest hint of recession, the value of gold goes up since people starts investing in gold. From the past 100 years, gold has been used hedge against economic, political, currency crises, and overall market declines. When markets are in a recessionary period, gold is often sold to offset losses.

One interesting fact about gold is that it is metal unlike diamond which is a gemstone. It is naturally mined and cannot be created in the laboratories unlike diamonds. This makes them more unique and rare as well than diamonds.

Gold is a rare precious metal in limited supply and those who invest in gold has a certain trust that it will appreciate over time and the market also support so if you would compare the value of gold now and 10 years back. This can be validated by the fact that there are companies who lure you to invest in gold and silver; however, you would hardly find any company asking you to think of diamond as an investment option.

The extremely rich people (often businessmen and billionaires) also invest it in the form of bullion. They buy the gold when the pricing is relatively cheap and sell it when its price goes up in the stock market as in case of recession and make huge profit. 

There is another way to look at liquidity option of the gold. If you are a middle class salaried employee with some savings in the bank account, credit cards and ATM option, would you actually require selling gold in the market? In today’s world, these are also credit and cash options which you can use at the time of emergency.

Investing in gold undoubtedly gives you financial security but it is just another tool. The price of gold has always been on an increasing trend and it may give you protection against inflation but think once- the value of a fixed deposit also increases with the time and thus, both may stand on an equal ground.


The popularity of the diamond has become huge in the recent past, say 100 years and is increasing only. It is a gemstone and is naturally available. However, in controlled atmosphere in laboratories, this sparkling gemstone can be artificially prepared as well.

Wearing diamond jewelry represents class and exquisite wealth. One purchase diamonds for its visual appeal and aesthetic qualities. However, as expensive as it may be, if you are thinking of buying diamonds as an investment option, we would suggest that it might not be such a great choice.

These days’ diamonds are synthetically manufactured and thus, it is very difficult to judge whether the diamond you are holding in your hand is manmade or naturally mined from the environment.  Also, it has become very cheap these days to produce the diamonds in the laboratories rather than mine them naturally.

The technology has become so advanced that you can get diamond of your choice based on the 4Cs on which it is graded:  colour, cut, clarity and carat. And since it is graded on 4Cs where the knowledge of a general layman is weak, it becomes very difficult to assess the value of the diamond both at the time of purchasing and reselling it.

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Since, there are 4 areas which are looked into to determine the value of the diamond, selling a diamond is difficult compared to gold whose market is fairly liquid.

Many believe that gold has been a strong investment option since thousands of years unlike diamond where the market has grown recently only. The diamond sellers have made a cartel and syndicated and have advertised so much that the general public has started to believe that they do make good investment option.

Also, the price of the diamond is generally in their control rather than driven by the market forces. It is not based on the economic principle- “law of demand and supply gap” which generally decides the price of a commodity in the market. Since the manufacturing of the diamond can be controlled by the manufacturer to artificially create a demand – supply gap in the consumers’ market; they have the control over the prices of the diamond.

The biggest reason as to why you should not consider diamond as an investment option because it is actually not easy to resell diamond and make a profit (as in the case of gold where you can buy when they are cheap and sell them when the prices go up).  It has been seen with many diamond jewelers that the mark up price of diamond is twice or thrice its actual value.

They remain interested in selling the diamonds; however simply lack any incentive in purchasing it back since this will show how big the difference they have created in buying and purchasing price and the notion that the value of the diamond is appreciating will also break.

Sometimes, you hear from people that the value of the diamond has appreciated and the value of the diamond jewelry which they purchased 5 years back has appreciated by let’s say 40 percent.

Now, if you will look into this calculation you might say that this is a good investment decision.  However, the customer who is saying that is just looking at the difference between buying price of the diamond now and 5 years back. It is not the resell price which he will get which may or may not have gone by 40 percent.

Generally, selling diamonds used earlier by somebody also becomes difficult since nobody wants to purchase a used diamond. Even, if you get a seller; the resell price which you will get will no way be comparable to what you paid for. Only if you have bought diamond jewelry from high end global retailers like Harry Winston, Tiffany etc. and have kept the jewelery box intact, you may get some good price but again, it would be lesser than what you would have paid for that jewelery.

The exception to this is if you have a large, famous diamond- then you would be able to make money while reselling it; however the cost of owning that diamond runs in millions of dollars and are generally possessed by extremely wealthy.

It would also be interesting to know that it wasn’t before 1938 that diamonds were considered to be an expensive jewelery and became such sought after gemstone. In 1938, De Beers (the diamond company) started a huge massive advertising campaign for diamond by way of hoardings and lectures in high schools (where the target generation was teenagers) connecting diamond to sign of love, romance and gift for your charming one.  Meanwhile, they signed Hollywood stars and asked them to wear diamonds on and off cameras which really helped in building their brand and at the same time created the market for diamond. They also came up with the idea of ‘surprise engagement ring’ and thus, it became desire of every woman to wear diamond ring as a token of engagement.

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Simply put, there is no comparison between diamonds and gold. Both are mined from the earth, but gold is a metal and diamonds are gemstones.  Gold trades on all major global exchanges almost 24/7 and gemstones do not. The price for an ounce of gold is objective and the same everywhere at all times, a diamond’s value is highly subjective and depends on things like cut and clarity and requires a jeweler to tell you.

The idea behind wearing diamonds was to show off wealth and luxury; it was never designed to be seen as an investment option. If you are the one who believe in beauty, I would say go for diamonds. Diamond jewelery has charm associated with it and it is far more attractive and eye catching than plain gold.

However, if you want to do savings and see jewelery as an investment option, I would suggest you to buy gold since it have high liquidity and its value has always appreciated over a period of time. You can always sell it in time of financial crisis and it can help set off the losses



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